camarush was opened in 2009 to support a growing demand for action sports cameras. The initial business model of action sports camera rentals by mail didn’t prove to be scalable, but in the process, the camalapse was born. After many months of making the camalapse by hand, the demand grew too great to support and the decision was made to shift all business focus to making great small tools to help photographers add more life to their pictures and videos. The camarush team continues to experiment and explore new ways to get cool tools into the hands of photographers and videographers.